SEO Frequently Asked Questions

1. What is SEO?
2. How long does it take to do SEO?
3. How long does the effect of the SEO work stay?
4. What is the work involved in SEO?
5. What is whitehat and blackhat SEO?
6. What if I get SEO done on my website and then Google changes the rules?
7. What does Google dislike?

1. What is SEO?

   SEO or Search Engine Optimisation is the process of increasing the visibility of a website on the natural or left hand side results of search engines.

2. How long does it take to do SEO?

   The duration of an SEO Project can depend on the keywords (the search terms) for which a site is being optimized. It also depends on the current situation of the website. An average SEO Project can range from 4 months to 8 months.

3. How long does the effect of the SEO work stay?

   SEO is about being on the top 10 results of major search engines like Google, Yahoo and MSN. Making it to the top 10 takes a lot of effort. Mantaining the rankings once we have made it is much easier.

4. What is the work involved in SEO?

   SEO is a combination of onsite and offsite work. Onsite work involves working on 150 factors on a website which affect it’s rankings on search engines. The most important among these are content, site structure, tags , titles and page names. Offsite work involves acquiring contextual, relevant links from directories, blogs and forums.

5. What is whitehat and blackhat SEO?

   Whitehat seo involves using genuine methods (as per google guidelines) to obtain results. Blackhat seo involves trickery (creating a different experience for the users and a different experience for the spiders). Sites which use Blackhat seo often get penalties on Google

6. What if I get SEO done on my website and then Google changes the rules?

   It is true that Google keeps changing the rules by which sites are ranked. But the underlying purpose remains the same, which is to provide the users with the most relevant and resource rich website when they make a search. SEO Practioners keep up to date with the latest rules on Google and are even able to anticipate the next changes.

7. What does Google dislike?

   Google dislikes spamming or creating artificial content or links in order to manipulate the search process.