|
70% of consumer created content is being used for purchasing decisions.
Source Nielsen and Jupitor Research 2008
It’s no wonder these numbers are so high, word of mouth has long been the most trusted for of advertising. Now it is much easier to get and give an opinion, with a huge world wide audience in consumer-created content such as forums, blogs and podcasts of varying degrees.
"The power of the consumer's voice has never been stronger," said David Daniels, Vice President and Research Director at Jupiter Research. "It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content; they are studying it and using it to develop strategies to grow their business."
|
How do you create and manage consumer opinions?
Join Rob Hartnett and Jasmine for a light breakfast and learn how businesses are using online tools strategically to connect with prospects and build brand awareness.
 |
Rob Hartnett – Director of leading Sales and Marketing consultancy Business Performance International, and author of the small business marketing bible Small Business, Big Opportunity and the Sales Expert on Kochies Business Builders. |
 |
Jasmine Batra – Director of leading Internet marketing company Arrow Internet Marketing. A veteran blogger and a social media strategist, she has achieved more than 100 Rank 1s on Google for Australian Businesses. |
|
