Parenting Directory Case Study

The Business

This online parent directory is about simplifying the parenting journey from pregnancy to toddlers. Launched in 2005, this hugely successful client started as a directory for maternity, baby, and kid related products. Now boasting the most comprehensive directory for parents in Australia - it is where mums go.

The Brief

Increase the brand awareness to make this client Australia’s most comprehensive parenting directory
Increase rankings by selecting appropriate keywords and therefore targeting the right traffic

The Solution

Site-wide optimisation across 50 search terms
Increase the quality and volume of leads while still maintaining the cost of acquisition
Target certain keywords while also targeting geographic and demographic to further refine the quality of leads

The Results

Arrow Internet was engaged initially on a six month project more than 2 years ago and has continued to work in collaboration with the in-house team. Working on various sections of the site, it is now on page 1 for over 2000 key-phrases.
A significant increase in organic traffic leading to six figure Unique Visitors p.m
Since the SEO project was implemented over 2 years ago, the organic search visitors have grown enormously. In the year of 2010 there were 4,844,628 visitors as opposed to just over 3,000,000 in 2009. That’s nearly 2,000,000 more visits!