HR Case Study

The Business

This successful HR Management client is a leading payroll services company operating for 20 years that specialises in providing outsourced payroll solutions to small and medium businesses. Our client was looking to engage a reputable company that can deliver top rankings and generate quality enquiries from their website, therefore leading to an increase in sales.

The Brief

Increase sales conversions and quality leads to the website
Promote the brand by way of blogs, forums and PR and in turn increase sales
Increase rankings for target keywords

The Solution

Using blogs and forums to drive additional traffic to the website to increase sales
Identification of gaps in the site structure, URL nomenclature.
Online Press Releases
Generating contextual one-way links

The Results

Within 4 months we had 17 of their 20 keywords on page 1, with many holding the number 1 rank on Google.
11 Keywords are currently ranked number 1.
This client has seen a huge growth in organic visits since the SEO implementation. For example as seen in the below Analytics data the Non-Paid search traffic comparison from the financial years of 09/10 & 10/11 show over double the visits for returning visitors and close to double the visits for new visitors.