Finance Case Study

The Business

This specialist mortgage broker offers solution based lending. Arrow undertook an online marketing campaign targeted at improving the volume and quality of leads while managing the cost of acquisition.

The Brief

Increase the quality and volume of leads while still maintaining the cost of acquisition
Target certain keywords while also targeting geographic and demographic to further refine the quality of leads

The Solution

The methodology involved planning the content, engagement, seo and adwords for the website.
We targeted keywords that would bring converting prospects and used geographic and demographic targeting to refine the leads.

The Results

The client mentioned that the quality of leads improved significantly since Arrow started looking after the marketing and in one year the website leads increased by 216% resulting in massive revenue growth.
8 Keywords are currently in the top 10
As seen in the below Adwords data, when we took over the campaign at the end of 2008, there was a 200% increase in conversions while managing lead cost and improving lead quality. The average cost per click also decreased from $6.93 to $5.62