Fashion Case Study

The Business

This innovative and highly successful fashion client is a manufacturer, wholesaler and retailer of fine quality fashionable shoes and accessories and is stocked in 100 boutiques throughout Australia. With a desire to take the business to the next level, our client sought Arrow Internet Marketing to increase online presence and sale conversions through their comprehensive e-boutique as well as enhance their presence in the international market.

The Brief

Increase website traffic and improve conversions to increase online sales.
Boost brand awareness within the highly competitive fashion industry.
Increase online presence within the international market.
Promote the brand by way of social media, including blogs, PR and forums.

The Solution

Site-wide optimisation across 20 key search terms across shoes and accessories to increase Google presence and rankings.
Incorporation of a social media campaign including blogs, PR and forums to drive additional traffic to the website and build brand authority.
Focus on Google.com as well as Google.com.au to increase sales from the international market.

The Results

This client saw a fast rise to the top of Google and after only four months we achieved eight number 1 spots on Google.
Our client was also thrilled to see that they were (and still are) ranking in the top 3 results for 20+ search phrases that resulted in a 120% increase in sales - taking the online sales to six figures!
Not only is this client a market leader in Australia but they now have a large presence in the international market - next to Australia the US is now the second biggest buyer with organic traffic from the US increasing by a massive 211.75%.
The traffic results continue to increase dramatically for this fashion website - in March 2010 there were 166,195 visits to the website and in less than 6 months this grew to 196,430 visits in August 2010!
In less than 6 months, sales had also jumped from 1,580 sales in the month of March 2010 to 2,264 sales in the month of August 2010