Accomodation Case Study

The Business

This accommodation client provides a booking service for Melbourne accommodation specifically for business travellers, project teams and relocating employees. This client was seeking a reputable SEO company that could provide a fully managed SEO service.

The Brief

Increase the rankings to obtain market leadership
Increase occupancy rate through increased traffic to the website
Improve the branding and get rank 1’s for market leadership

The Solution

Identified the errors in the website code and page targeting
Developed an SEO strategy which included blogging, social media and online PR
Gathered insight through Google Analytics to improve the usability of the website resulting and a higher Google trust rank

The Results

Significant increase in occupancy rate resulting in revenue and profit growth.
11 Keywords are currently in the top 10 with 2 keywords ranking number 1.
This website has been so successful that they are now venturing into the overseas market
Since the SEO project was implemented, the organic search visitors have grown immensely. For example, as seen in the below Analytics table in the financial year of 09/10 the Google organic search results increased from 49,356 visitors to 68,534 visitors in the 10/11 financial year. The overall organic traffic increased by 42%.

Source	Visits - July 2009 - June 2010	Visits - Jul 2010 - June 2011	% Change
Google (Organic)	49,356	68,534	38.86%
Yahoo (Organic)	1,602	1,964	22.60%
Bing (Organic)	872	1,858	113.07%
Search (Organic)	199	396	98.99%
ask (Organic)	52	89	71.15%