Search Engine Marketing and Search Engine Optimisation are mainly about the right keywords, data and numbers. These are very important elements for a successful SEO campaign, and there is one other significant factor that you should aim for when you optimise your website for higher rankings: Visitor Satisfaction.
Think about it this way. If your visitors don’t find what they are looking for on your website, it is very likely that they will leave your site and move on to your competitor’s site. Satisfaction is a real ranking factor for Google and it comes in the form of Search Quality Ratings.
There are several ways for a website to achieve good Search Quality Ratings, and Google briefly explains it in this way:
“Useful pages should be high quality and a good “fit” for the query. In addition, they often have some or all of the following characteristics: highly satisfying, authoritative, entertaining, and/or recent (such as breaking news on a topic). Useful pages are usually well organized and pages you trust. They are from information sources that seem reliable. Useful information pages are not “spammy.”
Quality ratings are even more important now ever since the introduction of the Panda algorithm that works by finding “high-quality” sites and placing them closer to the top of the search engine results page.
1) Satisfy Robots (the thing that discovers your page and indexes it on search engine results)
2) Satisfy the Users
A robot-focused effort requires proper keyword placement and title-tags to attract these bots to your site, whilst a user-focused approach applies the same techniques and takes into account the quality score of the website. So, when these two are combined, they create a powerful force that can help boost your rankings to the top.
Another core element that will help you successfully compete online is when you implement SEO into your online marketing strategy. Along with Design, Usability, User Experience (UX), and Conversions, SEO will help you gain optimum visibility on search engines so that your prospects and existing clients can easily find you online! That only means that you will gain more sales leads and eventually convert them into revenue!
Sometimes, designing your website for SEO can be little bit tricky as your web designer and SEO expert might have different ideas on how a website should look and function. The key to your business’ website success relies heavily on how well you can mash the technicalities of SEO and artistic values of web design. Once you have found the perfect balance between the two, combined with the key elements of Design, Usability, UX and Conversion Optimisation, your website will turn into a money-making machine!
Try to avoid or use as little splash pages and Flash menus even if they look good on your website. It only makes it harder for Google to read the content on your website.
Use proper heading tags on every landing page (h1, h2, h3, etc.)
Optimise your website for mobile and tablets
Create HTML and XML sitemaps so that search engines can properly index your website
Make sure that images have ALT attributes and descriptions so that Google can “see” them and include them into the search results
Use relevant anchor text links and build SEO-friendly URLs (Friendly: www.example.com/topic-name, Unfriendly: www.example.com/?p=578544)
Remember the 5 pillars and never let it slip out of our mind – Design, Usability, User Experience (UX), Conversions and Search Engine Optimisation!
Once you integrate all of the 5 Pillars of a Successful Online Business into your website and online marketing strategy, it will certainly help you dominate your industry and generate high revenue for your business!
The whole purpose of building your business website is to promote your brand and create more sales leads for your business. Once you have successfully built your website and have implemented all the necessary elements of Design, Usability andUser Experience, it is now time to convert your visitors in to real customers!
Conversions are highly important to any business so that you can sustain your organisation and continuing growing into the future. This is whereConversion Optimisation plays its part so that you can make the most out of your website. More often than not, visitors don’t make through to the end of the sales funnel if it is ‘leaking’ or if you don’t present them with good enough reasons to finalise a purchase. You might think that customers simply don’t like your product, but that isn’t always the case.
In order to achieve high conversion rates, you have to get your visitors excited, give them a clear value proposition, create visible Call-to-Action, and logical information flow on your website.
Implement clear Call-to-Action buttons and content on your website
Create excitement with good copy, images, headlines, etc.
Reduce ‘distraction’ on your website that could prevent your visitors from reaching your intended landing pages (bad links, external links, unrelated content, pop-up ads, etc.)
Increase clarity of your content by integrating simple web design elements (two-column or three-column layout)
Include lead generation forms on your landing pages
Generate clear product/service landing pages where your visitors can immediately purchase what they are looking for
There are so many more intricate and technical ways that you can achieve Conversion Optimisation, and it takes a lot of work to create a website that will generate more revenue for your business. Just contact us today if you would like to have a chat about how we can help you boost the performance of your website!
If you haven’t had a read at the earlier parts of our series, please have a look at Design, Usability, and User Experience blog post so that you can get a clear idea on how all these elements work together to create a winning business!
Now, that you have got the Design & Usability elements of your website, let’s have a look at part 3 of our series, User Experience (UX).
So, what’s the difference between Usability and User Experience?
Usability is more about the ease with which the user can navigate and achieve their goals of getting what they are looking for on your website.
UX on the other hand, puts emphasis on how your visitors and prospects perceive your website during and after being on your website. In other words, it is about keeping your customers happy and giving them a delightful and meaningful experience.
Design, Usability and User Experience are all interrelated to boost the performance of your website and to keep your customers coming back for more. When you provide good User Experience, you are also increasing your conversion rates and the credibility of your brand.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
Implement simple yet appealing designs that resonate with your visitors
Be consistent with content, colours, design style, functionality, navigation, etc.
Make sure that your site navigation is easy to follow and all landing pages are working and linked appropriately
Conduct your own market research and understand the type and feel of the content or products your customers are looking for
If you haven’t read part 1, Design, and part 2, Usability, of our 5 Pillars of a Successful Online Business series, check them out now!
Come back again tomorrow for part 4 of our series, Conversions!
Welcome to part 2 of the series! We will have a closer look at another important element of building a successful website for your online business, Usability.
It is highly crucial to properly blend Search Engine Optimisation and Usability because they both play a very large role in helping you achieve your conversion goals. There is no doubt that you can get more people to your website through SEO but what happens once they enter your website?
This is where you website’s Usability steps in to help lead your visitors further down the sales funnel. Modern search engine marketing techniques combine the core elements of SEO, Usability and Web Design to maximise conversion rates.
There is an important Usability technique that you have to consider for your website, Information Architecture.
Information Architecture helps you organise, label and connect your website content and it generally helps visitors follow the flow of your website and lead them into your sales funnel. It tells designers which parts of the site needs emphasis for lead generation and user retention. It’s also quite an important part of SEO because Information Architecture is all about organising your content and links, and nothing is more important to SEO than these two things.
Create clear and concise headlines that can attract the user’s attention
Make it easy for your visitors to read content – typography, colour, font size, text, images and backgrounds
Simplify navigation and make sure your pages looks good – spacing, margins and landing pages
Optimise speed and response time
Do research and read up about user experience and eye-tracking studies
See you tomorrow for Part 3 of our 5 Pillars of a Successful Online Business, User Experience.
Almost every business in the world has jumped on the online platform to reach out to their customers and prospects with aims of expanding their sales funnel to achieve business success. Don’t forget that your competitors are probably doing the same thing as you, and there are hundreds, if not thousands of other businesses in your industry who have an online presence.
If you are reading this then perhaps it’s safe to say that you have a business website, and you are wondering about how you can take it to the next level!
However, simply having a website isn’t good enough! There are so many variables that need to be accounted for if you want to be competitive and gain visibility online, which will eventually turn into revenue for your business.
The main factors that can create a winning website are Design, Usability, User Experience, Conversions, and SEO. These 5 pillars have to work well together to create a website that is loved by both your customers and Google so that you can attain business success online!
So, how exactly can you accomplish your business goals through the online platform? What does it take to gain more prospects online and increase your website’s conversion objectives?
You will find the answer to all your questions right here: The 5 Pillars of Successful Online Business.
In part 1 of our series, we will take a deeper look into what makes for a successful website design. Even if you have a great looking website full of intriguing images and video, it doesn’t mean that it is the ideal web design for your business.
In reality, your website stands to gain more from a clean, simple and engaging design with easy navigation. It is absolutely imperative to find the perfect balance between modern simplistic web designs whilst maintaining your site’s SEO performance.
The design of your website plays an important role in your Search Engine Optimisation efforts in many ways. A web designer and an SEO practitioner may have different views on how a website should look like as one looks for beauty whilst the other puts emphasis on how search engines find, read and crawl the website.
Popular design techniques such as Flat Web Design and Responsive Web Design which are ideal for web and mobile search.
Flat Web Design
Responsive Web Design
Make your site navigation easy for users
Be creative with flat, modern designs
Match and complement the design with your content
Create pages with rich content by using copy, text and images
Understand the look and feel that your customers want
Do research and see how other businesses in your industry are designing their website
See you next week for part 2 of the “5 Pillars of a Successful Online Business”, Usability.
Welcome to the last part of the SEO agency series – ‘top questions to ask an SEO agency’. From establishing if SEO is right for you to learning how to research and shortlist an SEO agency we hope you have all the information you need to choose the right SEO agency for your business. But before you sign on the dotted line with an SEO company you want to make sure you completely understand what you are getting out of the service. You want to make sure you are making an informed decision. Asking the right questions is vital for the selection and evaluation process.
At Arrow we know that enlisting an SEO agency is a high involvement decision, no matter what size of the company, so once you have shortlisted your top SEO agencies, make sure you take the time to ask the following questions:
4. Do you have any previous experience in my industry?
1. What is the duration of the contract?
2. Can I cancel the contract at any time?
3. How often do I pay?
4. Is there an up-front fee?
5. Does this contract have a guarantee?
1. When will my project start?
2. What type of SEO work happens in the first month?
3. What type of work do you do every month to improve my rankings (link building, Article writing, navigation set-up, code optimisation etc.)?
4. How many hours a month will be spent on SEO for my website?
5. How long should it take to see improvement in rankings?
6. Do your methods adhere to the search engine’s rules and guidelines?
7. Do you expect anything from our end to contribute to the SEO work?
1. Will I get reports? And how often?
2. Will there be email and phone support?
3. How many people will be working on my project?
4. Who will be my project manager?
An experienced and reputable SEO company should be able to answer the above questions with ease and confidence. Posing the questions will also filter through the good SEO agencies from the bad. We wish you all the best with your SEO investment!
For a free 30 minute SEO consultation with one of our SEO specialists, contact us today on 1300 766 665.
For many of us SEO is like Pandora’s Box – what is it all about and how can it maximise my business? One of the main queries we get asked often is ‘what does SEO involve?’ Before you start researching SEO and determining whether it is right for your business, you should ask yourself the following questions:
1. How is my website currently performing?
Start by typing in one of your company’s key phrases into Google. For example, if you were a pet store located in Chelsea, Victoria, you would type in ‘pet store chelsea’. Or even Pet store Melbourne. Once you have typed in your key phrase, can you see if your company is ranking on the first page? If not, maybe on the second page? Ok, so let’s try another keyword phrase. How is that ranking? You get the gist. Ranking highly on Google is imperative if you want to get more enquiries and leads. It’s simple. If your website is not being optimised on any search engine for your keywords and phrases, then it is time to take action. You don’t want to be invisible to your prospects. And it is one thing to have a well-designed website, it is another to have a well-designed and high ranking website.
2. Are my competitors outperforming me?
Type in the same key phrases as before and you will soon find out how your competitors are performing. For many companies, it is a huge frustration to see their rivals ranking higher than them on Google. Not only are the competitors getting more visibility but they would also be getting more enquiries and leads. And if you know you offer a superior product and better service than your competition, it is frustrating to see them rank on top. Let’s be honest, who really looks beyond the first page. Getting above your competitors and ranking highly on Google will not only maximise your business but build your reputation as a market leader.
3. Are my other forms of marketing sufficient?
What other forms of marketing are you using? And are they targeting the right people? SEO allows you to target people who are ready to buy. It is like getting found at the moment of relevance. Every dollar spent on SEO will go towards targeting the right people. While nothing online is permanent with the right up-keep and quality links to your site, your high ranking can last a long time after you have finished paying for the service. In comparison to other forms of marketing such as direct mail, SEO is the right choice if you want to sustain long-term online presence.
4. And finally… DIY SEO or professional SEO agency?
This question comes down to budget and time and knowledge. If you are tight on budget and can put in the hours, it may be advisable to get consultation session from an SEO expert and do the work yourself. Do self paced study and research online or even do a SEO training/workshop. It does work well for niche businesses targeting a local area. If your service/product is in a competitive industry it is advisable to seek a professional SEO service. Done for you solution backed by years of experience. Chances are that your competition would have hired experts whereas you might still be learning. So there is that opportunity cost of time lost. Also, don’t forget that SEO is a rigorous, time consuming process and demands ongoing effort. The rules are continually changing and while it is no rocket science, it requires staying on top of ever-changing search algorithms. If you think your time is best utilised working on your business rather than maintaining your website and your online marketing, then it is best off leaving it to the experts.
Are you one of these companies who don’t have the time to upkeep and maintain your online marketing and SEO? Then there is help! At Arrow Internet, we provide ongoing SEO and online marketing support to assure you get on top of Google for your key phrases… and stay there!
Check back soon to see our next blog on “How to research and shortlist an SEO agency”
Almost every web entrepreneur seeks an enviable traffic influx and high search engine rankings for his website. After all, the online marketplace is neck-deep in competition; standing out from the crowd is a real difficult proposition. At Arrow Internet Marketing, our objective is to help business owners gain maximum mileage from the Internet.
Websites are growing constantly. Whether it is an ecommerce portal or a basic corporate website, people are adding, changing or deleting features constantly. In essence, over time, many websites reach a state where multiple URLs return the same contents. Having duplicate content on your own website is generally not a problematic issue. However, it often impedes the process of search engine optimization by making it harder for search engines to crawl and index the content. Also, aspects such as PageRank that are affected by incoming links can get diffused across pages that might or might not be duplicates. Read the rest of this entry »