Mar 5

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Google Glass as worn by Sergey Brin

 

If you’ve ever watched movies like Minority Report, Terminator 2, Iron Man or Robocop then you’ve certainly seen the main characters interacting with the world through ‘wearable computer glasses’ or ‘heads-up displays’ built into the helmet.

A couple of years ago it was still pretty hard to imagine that such a technology would be available for mass distribution in only a few years. But here we are in March 2013…anticipating the release of the absolutely innovative Google Glass by the end of this year.

Pretty soon you’ll see tech savvy consumers strolling down the street with this amazing device whilst looking at the world from a totally fresh perspective, and sooner or later it will become a staple in our daily lives like  how the smartphone is today. If you can recall, the world was introduced to the iPhone only a few years ago but it has tremendously changed the way we search for information and communicate with each other.

The iPhone was the face of the smartphone revolution and it forced marketers to adapt and change their online marketing strategies to reach their audience. Google Glass is poised to be next big mass produced consumer technology that will once again change the online marketing landscape. It is only a matter of time before it will change the face of Search Engine Optimisation (SEO) as well.

Imagine this, you’re walking down the street with a pair of Google Glass and with just a quick glance at a restaurant, you can get all the information you need to know. Reviews, ratings, menus, pricing, images, location, opening hours, live booking…everything! As a business owner this means that you’ll have to capture your audience’s attention as quickly as you can, and include SEO into your online marketing strategy so that they can easily access information about your business.

Google Glass depicting the Brooklyn Bridge attributes

Perhaps geo-tagging will also be a very important aspect of your future online marketing strategy. Seeing as how Google Glass will be worn by real people who will be moving around, it is possible that the GPS function on Google Glass will allow people to find businesses around the local area with just a simple voice command.

Just like how marketers started optimising for mobile, we’ll soon have to start optimising for Google Glass with ‘glass’ friendly content so that all our business information is easily accessible in real time. Not only that, your social media marketing strategies will also need to be improved and all your social media accounts will also have to be optimised with engaging content and relevant information so that your business can easily be found!

Google Glass helps with language translation

It also seems like Google will be plugging information about your business through the Google+ network. So, it is advisable that you set-up/update your G+ business account with all the latest content about your business. Also, since Google Glass will be a live, interactive device that runs as we go, you should generate company profiles and optimise your Google Places page. Imagine being the only business on the block without any ‘live’ information when viewed through Google Glass… it is pretty hard to convince someone to go into your store if they don’t know what you’re about.

Google Glass Face Recognition helps you keep track of activities with your friends

Well, these are only the few predictions we’ve got for SEO on Google Glass but we should all prepare and plan ahead before the official release of this ingenious product. The Google Glass concept is definitely here to stay and all we need is one popular celebrity like Kanye West to kick-start the trend, and everyone else will own one sooner or later.

So, let’s take the necessary steps towards optimising your website, Google place page and social media accounts today for Google Glass, and create a sustainable well of gold for your business in the future!

For a better look at Google Glass, check out the video below.

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Dec 10

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Google’s new search engine algorithm, Google Caffeine, is all set to change the way websites acquire and maintain search engine rankings. Websites that publish frequent fresh content, acquire new links more frequently and are regularly involved in social media activities will now have new-found importance in the search engine rankings ‘war zone’. After all, this new algorithm revolves around the ‘updated status’ of a site.

Google’s traditional process of search engine indexing takes time to crawl new material on the web. It only shows pages after they’ve been thoroughly processed, thereby delaying the ranking potential of the page.

With Google Caffeine, your website’s rankings will take a different turn altogether. It will make way for faster collection of page changes and linking by spidering new material as and when it is updated on the web. Resultantly, we will now see frequent changes in sites’ rankings. Read the rest of this entry »

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Nov 27

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Twitter, the latest fad in social media marketing, is being pursued by search engine optimisers like never before. And, why not? Search engine giant Google is now giving importance to Tweets like never before.

Each of your Tweets or status updates can now be optimised for indexing in Google search results. It is time to enhance the relevance of text and links coming from Twitter to your web property. The status updates we make are basically static pages that will not disappear from the Internet space any time soon. And, am sure, all of us can swear by Twitter’s longevity in our social circles. Read the rest of this entry »

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Oct 6

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Internet giant Google has recently launched a new Google Maps feature known as Place Pages. The main aim of these pages will be to include as much information about places (businesses or cities) in one spot. For example, if I search for “The Point Albert Park” on Google Maps, and I go to the ‘more info’ link for its listing (it’s a popular restaurant in Melbourne, Victoria), I will get reviews, photos, the map listing, directions, street view, and more. Read the rest of this entry »

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Oct 3

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My first experience with search engine optimisation was in 1997 when our team developed an IT recruitment portal and one of the challenges was to drive clients and job-seekers to it. At that time, there was no Google. Yahoo was the dominant search engine with Altavista close behind. Internet was not as crowded as it is today and fine-tuning the meta-tags was sufficient to improve rankings.

As Internet became more competitive, many websites discovered that they could manipulate the metatags to get high search engine rankings. That was the time when the search engines (primarily to improve user experience) decided to increase the factors that determine the ranking of a website on the Internet. Companies and their webdesigners kept trying to catch-up with the search engines criterion.

This was the time for the birth of the search engine optimisation specialists. The breed of people who are looked at with both awe and contempt. Some people believe that all they do is devise some clever tricks to get websites rank high on search engines. Others believe that they use scientific methods to improve the user experience and technological compatibility of a website. Which view point is correct?

The answer according to us lies in the approach being used by the search engine optimisation company/specialist. If the approach is well defined and based on research, it is usually has much better results.

In our experience, we have multiplied the revenue of several companies from modest figures to multi-million dollars in a span of six months. These companies do regard us with awe.

Many people ask me what the future of search marketing is going to be. It is a difficult question to answer but some trends and developments are fairly evident :

  • Growth of search marketing as a percentage of the marketing mix
  • Vertical or Industry Based Search will become more pronounced
  • Use of web 2.0 and interactive technologies
  • User generated forums will change the way people do business
  • Social Bookmarking
  • Integration of Online and Offline methods of marketing

I will elaborate more on each of these points in my future articles.

About the Author : Anup Batra lives in Melbourne, Australia and has a strong track record in internet strategy, and search engine optimisation

He is contactable on anup@searchenginerankings.com.au

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