Google has redefined SEO by rolling out it’s semantic search capability.
This technology will allow Google to find associations related to a query, improving the list of related search terms Google displays along with its results.
For example, Google’s search engine, upon encountering a query like “principles of physics,” now understands that “angular momentum,” “special relativity,” “big bang” and “quantum mechanics” are related terms.
What this means for SEO is that the focus will shift from ‘keywords’ to ‘concepts’ and sites with related concepts will be identified by Google has relevant to a theme.
The good news for the SEO community is that optimising a site for ‘ten’ phrases will bring it up on many more, (if the semantics & concept density) are handled appropriately.
You have been getting SEO done on your website for many months. Even then, competitors are taking the clicks away and your site is not on top of Google Results. If this sounds like you, then read on…..
1. How frequently does the content on your website change. If the content on your website has become stale, then your returning visitors will be low and site rankings will go down
2. Have you got any resources, tools etc on your website to engage your customers. Caution, if you are going to make tools, don’t use heavy flash content
3. How much is the loading time of your website? If it takes more than 25 seconds to load, you are not going to make it to page 1. Check the bandwidth of your server and make sure the pages are not too heavy
4. Check your internal links. Very often, opportunities for internal linking have not been expoited completely.
When creating internal links, make sure that they use proper ‘anchor text’. This will give immediate seo benefits
5. Use bold & strong fonts to highlight the keywords that you want to be ranked on. Caution : Don’t overdo this
6. Check the external or backlinks of your competitors. You will get some clever insights from them.
7. Look for Government bodies, educational institutions, councils and media sites from which you can get backlinks. A good way of doing this is to provide them with useful information or resources.