Google has introduced yet another algorithm to its ranking factor and it seems like the search engine is taking a more ‘human’ approach towards the user’s search queries.
According to Google, this is the ‘most significant algorithm change in three years’. More importantly, the search engine giants also mentioned that it will affect 90% of worldwide searches.
The Hummingbird was created with two key factors in mind:
To get a better comprehension of long-tail search queries posed by users
Increase the prominence of Google’s voice search function and Knowledge Graph
In other words, this new algorithm was created to better connect with people and create a ‘two-way’ conversation between the search engine and users. The concept is very similar to Apple’s Siri and there is a great possibility that it will be favoured by mobile users who are always on the go.
Senior VP of Google, Amit Singal, said, “Having a conversation with Google should [...] Continue Reading…