SEO Blog by Arrow Internet Marketing – Company Blog

Have you ever wondered why certain businesses get an image and/or star rating at the bottom of their listing on Google?

Well, those tiny little additions are called rich snippets and they play a very vital role in helping your website convert potential clients into sales, whilst helping you to boost your SEO efforts.

Rich snippets come in a variety of formats but they all do one very important thing; they help users find out more about what is in the website before they click on it.

For example, if you are running a food website with recipes in it, the rich snippets will show an image and the star rating of a particular recipe that the user is searching for. Even if you are ranking slightly lower than your competitors, rich snippets have the ability to capture the eye of users and makes them want to visit your website instead.

Not only [...] Continue Reading…

As customers increasingly rely on their mobile phones to search for information, it is essential for businesses to consider and understand how mobile conversions occur. The following findings on mobile searches for both online and offline conversions can offer you a few ideas on mobile search strategy for your own business.

1. It’s a quirky fact that mobility, the biggest advantage of mobile phones compared to desktop computers, only contributes 17% of mobile search traffic, whereas 77% of mobile searches are happened at home or at work where a computer is most likely close by.

It’s probably because there are less interruption and more comfortable to do online research indoor or maybe because the speed and stability of mobile network coverage are still weaker than those of indoor Wi-Fi connection.

2. Mobile searches are strongly driven by specific contexts, which is critical to help customers make their choices and final decisions.

45% of [...] Continue Reading…

During the course of the life of a business, it continually reinvents itself. This may mean change of positioning, products and; sometimes this could involve rebranding. Rebranding can be a very positive experience, as a business can apply the knowledge it has learnt over the time of being in the industry to rebrand and directly target their market. However, when it comes to rebranding, some businesses can put it off because of their website. They feel like they are already locked in to the domain and don’t want to change at fear of starting fresh and losing all the hard work they have done to achieve great rankings in Google.

Fear not, there is a way to effectively swap the old domain to the new domain and if done correctly you can even experience some amazing results of improved rankings. Check out our 5 simple steps to achieve a successful [...] Continue Reading…

If you’ve ever watched movies like Minority Report, Terminator 2, Iron Man or Robocop then you’ve certainly seen the main characters interacting with the world through ‘wearable computer glasses’ or ‘heads-up displays’ built into the helmet.

A couple of years ago it was still pretty hard to imagine that such a technology would be available for mass distribution in only a few years. But here we are in March 2013…anticipating the release of the absolutely innovative Google Glass by the end of this year.

Pretty soon you’ll see tech savvy consumers strolling down the street with this amazing device whilst looking at the world from a totally fresh perspective, and sooner or later it will become a staple in our daily lives like  how the smartphone is today. If you can recall, the world was introduced to the iPhone only a few years ago but it has tremendously changed the way [...] Continue Reading…

There are lot of websites, which rank top on Google or any search engine but not user friendly. You can optimise your website for search engines without ignoring the usability. Remember even in you are on Rank 1 of Google, Google does not buy from you. You need to appeal to the user. [...] Continue Reading…

Wow, it doesn’t feel like the start of the week at all today! I’m still filled with high spirits after the amazing two days that I’ve spent with supercharged, like-minded entrepreneurs at the Online Marketing Intensive. It has been lovely to meet all of you and I am humbled by the great feedback that I’ve personally received from each of you. 
I could feel that the room was full of energy and drive. I also noticed that everyone was really keen and switched-on throughout the workshop, and I am quite certain that this is only the first step towards your business success!

I got the opportunity to have a chat with some of you and it’s so uplifting to know that you’ve gotten a much better comprehension of the online marketing platform. Onika from Blossom and Lil said that this workshop has inspired her to re-evaluate and re-energize their overall online strategy to raise [...] Continue Reading…

The world of search engine and social media marketing are growing closer and closer together, and the announcement of Facebook Graph Search only proves to show that these two vital elements of Online marketing are merging into one powerful engine that brings people and online interaction closer together.

Only a few lucky American Facebook users had the opportunity to test-drive the beta version of Graph Search earlier yesterday. Australian Facebook users will have to wait for a bit before getting a chance to personally experience this magnificent upgrade to the popular social networking service.
So, what exactly is this “Graph Search”?
Simply put, it is an expansion of Facebook’s existing Open Graph, the feature that shares everything you do on the social networking site. The biggest difference now is that Graph Search will enable you to instantly search for the people, photos, places and interest that are relevant to you on Facebook, [...] Continue Reading…

There are many wonders and endless possibilities of blogging that can positively impact your business’ branding and SEO efforts. When used wisely, blogging has the power to help a business harness the infinite opportunities of the blogosphere. Recently, the prominence of blogging were highlighted when our PM, Ms. Gillard, hosted a function at Kirribilli House with about 25 “mummy” bloggers and writers, including Kidspot.com.au, whom she deemed as “some of Australia’s most influential women”.

There is no denying that these empowering women have become strong influencers and thought leaders amongst the female community, with a combined total of about 2.5 million viewers every month. That’s about 10% of the Australian population!

The point here is that blogging will give you the opportunity to develop your business into a trusted brand with an authoritative voice. You can shape positive brand reinforcement and become the ‘go-to-guy’ amongst your industry’s community.

The aforementioned Kidspot.com.au has [...] Continue Reading…

In 2013, Digital Marketing will become more interesting and challenging as mobile, video’s, and rich content have gained popularity. Digital Marketing will no longer be a ‘could be’ but a ‘must have’ in the marketing mix and smart marketers will have a mania for metrics! [...] Continue Reading…

From Page rank to Author Rank and why you need to be on Google+ . [...] Continue Reading…

You have heard it all. Google is constantly changing the rules of the game. How you change your SEO strategy and tactics in response to it will decide whether you take a battering or emerge a victor.

This is part one of a three part series to share with you the new rules of the SEO game.

Images and Videos are just as important as words:

Old Rule: Google cannot read images so say it with words and keep these words in line with the keywords you would like your website to be found for. Weave your content around these keywords and keep spinning content.

New rule: Original images show in search results taking prime real estate on Google. Uploading fresh rich media (images, videos etc) needs to be a part of your SEO plan. Here is an example on a search for “wedding cakes”

Google has picked images from a site www.topweddingcakes.com.au which [...] Continue Reading…

I was reading the latest issue of Readers Digest with the cover story on who do we trust?

According to Dr Charlie Teo, neurosurgeon and founder of cure for life foundation and topping  the list – trust is about doing the right thing every time. Its incredibly simple and yet so powerful.

In the last 7 years, I have been in contact with  hundreds of entrepreneurs, CEOs, and top level managers. Many a times you can sense that when they entrust their web marketing project to you or pass on their website details, it is almost like handing over their loved one to you – with a promise to make it healthy. It places a lot of responsibility as you hear their story of how they have grown and nurtured their business.

I have come to realise that for the clients who come on board , whether after doing their own research or due [...] Continue Reading…

Turbocharge your seo by adaping your strategies in the new way Google ranks websites! [...] Continue Reading…

If you thought SEO was all about  putting keywords in titles and content and building popularity by way of link building, think again. SEO is now more than just a set of on page and off-page factors.
In the time it took you to read the first sentence on this blogpost, there were 700 Facebook
updates and 600 Twitter tweets. Search engines cannot ignore the activity in social media and still remain relevant.

Google’s Search Engine Ranking positions which had hitherto relied heavily on keyword placement inbound and outbound links and anchor text etc now have a new dimension of content’s shareability and popularity in the social sphere.

I did some common searches and found tweets, videos, reviews , Google+ returning on top pages. So if you have convinced yourself that social media is not for me, it’s time to make social media your best friend. Here are three simple tops to give [...] Continue Reading…

The new Google Algorithm will make life easier for SEO professionals who like to embrace change. It is an opportunity to innovate or perish. [...] Continue Reading…

Whether it be named Panda or Penguin, the New Google algorithm is mainly about improving user experience. And if we forget about Google for a while, and just think about what makes a website relevant and engaging to end users, we have solved half the Google Puzzle. The remaining half is about coming up with natural ways to make our website popular, which can be a tricky one, but will be revealed in the next blog post [...] Continue Reading…

It doesn’t matter whether you have 50,000 fans on Facebook or 500, it matters whether they are engaged.

The marketing strategy of social media advertising is a relatively new idea, but one that can rapidly gain results for businesses and should not be underestimated. Did you know:

More than 350 million users are active on Facebook;
50% of active users log in on any given day;
The average user spends 55 minutes a day on Facebook;
More than 1.6 million active Facebook fan pages have been created.

Establishing a Facebook fan page is the easy part; A few clicks here and a little blurb there and you’re done. It’s not even difficult to get a large following on your fan page. You can put a link to the page on your website and you can even invest in some Facebook advertising.

The challenge lies in creating a Facebook fan page that encourages everyone who has taken [...] Continue Reading…

The new Google algorithm is not against keyword research or use of keywords to rank highly. Infact, it encourages it. It is not against natural link building. Google itself encourages website owners and seo companies to create a buzz about it’s brands on blogs, forums and social medis websites and getting endorsements by influential bloggers [...] Continue Reading…

A hard working website can work wonders for a business. Don’t allow your website to get lazy. Smarten it up and make it work harder! [...] Continue Reading…

Product :  If your product does not appeal to your target market and does not get them excited then you will end up wasting a lot of time and money on marketing campaigns, offline or online. I see so many businesses who have not done enough market research to find out what the customer wants.  It is like inviting vegetarians  to a party and having only meat for food. They will go back hungry.

Presence :   Your web and mobile presence are critical elements of your online marketing. Very often companies are selling great products but make their website using a cheap template. Your website graphics, layout, content and presentation will decide whether the visitors on your website are engaged or leave it quickly.

Promotion :  If you have a product which appeals to the target market,  promoting is the next important step.  Your promotion should always combine the need to [...] Continue Reading…