Arrow Internet Marketing SEO Blog

Quality is paramount for Google SEO

Many a business entrepreneur lives under the impression that any site can be optimised for improved search engine rankings. Ethical or unethical, any search engine optimisation method can get you desired results. However, one thing such entrepreneurs tend to forget is that search engines like Google follow stringent guidelines when it comes to scrutinising the quality of a website.

Now, quality can be measured through many parameters. Some of the most essential ‘don’ts’ are listed herewith:

• Do not encourage ‘cloaking’ on your website. That is, do not make different web pages for users and search engines. Keep your focus on the users of your website; your ultimate goal should be to keep them happy.

• Do not get involved in link schemes to increase your Google PageRank. Link to websites that are credible and relevant for your business. Getting linked to spammers or bad neighbourhoods will not only damage your SEO campaign, but also your online reputation on the whole.

• Don’t send automated queries to Google using unauthorised computer programs that send pages or check rankings automatically. Try and do all of this manually as much as possible.

• Do not use hidden text or hidden links for search engines to crawl. Everything that you have on your website should be transparent and equally available to your users as well.

You are running an online business; but, unfortunately, not many people know about it. Why? Because, you have not been able to market it well. And, if you are not on page 1 of Google for the relevant keywords in your industry, you are  missing out on a big chunk of revenue.

If you have undertaken SEO activities on your site and still feel ignored by Google, it is time to do a SWOT analysis of why you are not in its good books. Our SEO checklist will help you understand where you are going wrong. Read the rest of this entry »

 Most websites end up blocking their own users inadvertently. A number of these blocks are results of basic mistakes in website design and flow. Page failures, code errors and weak navigational structure are some of the common reasons why you end up blocking your users. The end result is low rankings and decreased traffic inflow.

 As part of your search engine optimisation campaign, you need to ensure that your website is free of impediments that block users from reaching your all-important web pages. The first step is identifying such blocks through exhaustive analysis of the site and its elements.  

 You will find that the content of your site is usually the most obvious obstacle. The way content flows from one section to the other, or even within a page, is something that you need to organise. Use clear and precise headings and sub-headings, make short paragraphs with shorter sentences and deal with one thought at a time. Incorporate keywords judiciously and place hyperlinks at the right keyword by using smart anchor text. By adhering to these simple guidelines, you can organise your content structure and retain user attention.

 Lexical or grammatical errors are also a big put-off for users. They make your site look shallow and unattractive. If you wish to reinforce your promotional ideas, do so smartly. Don’t make it too obvious to a user that you are only interested in sales; it is important that you establish a connection that goes beyond revenues.

Moving your website to a new domain can be a tough decision. Although this move should be avoided as much as possible, it does become inevitable at times. Well, if you have to go ahead with it, make sure your users and search engines are not affected by it too much. The transition should be seamless and organised.    Read the rest of this entry »

Building relationships has become the biggest prerequisite of today’s SEO campaigns. Through various means of Social Media Marketing, optimisers are helping online businesses get targeted, relevant links for clients’ websites.

Most search engines attached tremendous amount of importance to your incoming links. Google, for example, renders incredible value to the quality of link coming to your site. If it happens to be from an influential web source, your credibility is automatically established. It is therefore essential that you get users of the Diggs, Facebooks, Twitters, and LinkedIns of the world directed to your web pages. But how do you do it?   Read the rest of this entry »

So you want to boost your web rankings quickly and efficiently? A great way to do this is without having to do any development and coding on the website is through off page optimisation. I have put together a list of few resources to give your website a traffic boost. Read the rest of this entry »

Google’s new search engine algorithm, Google Caffeine, is all set to change the way websites acquire and maintain search engine rankings. Websites that publish frequent fresh content, acquire new links more frequently and are regularly involved in social media activities will now have new-found importance in the search engine rankings ‘war zone’. After all, this new algorithm revolves around the ‘updated status’ of a site.

Google’s traditional process of search engine indexing takes time to crawl new material on the web. It only shows pages after they’ve been thoroughly processed, thereby delaying the ranking potential of the page.

With Google Caffeine, your website’s rankings will take a different turn altogether. It will make way for faster collection of page changes and linking by spidering new material as and when it is updated on the web. Resultantly, we will now see frequent changes in sites’ rankings. Read the rest of this entry »

As of yesterday, Google has finally decided to embed real-time results to our searches, and it is proving to become an interesting concept. Although not completely live yet, once active it will become a very useful tool to those who value recent information it. In particular, users of the popular social networking sites Facebook, Twitter and MySpace will find the real-time results exceedingly useful. I did a search for Tiger Woods and in the search results were tweets and news events relating to the search results. Read the rest of this entry »

Keep your eye on the prize! It’s only cheap if you get results and return on investment, if you don’t, it’s actually much more expensive! Don’t get me wrong, I love a bargain, but let’s face it, if the quality isn’t there you won’t receive what you’re paying for, so is it really such a bargain? Just what do you get for your money and what are the guarantees? Read the rest of this entry »

Twitter, the latest fad in social media marketing, is being pursued by search engine optimisers like never before. And, why not? Search engine giant Google is now giving importance to Tweets like never before.

Each of your Tweets or status updates can now be optimised for indexing in Google search results. It is time to enhance the relevance of text and links coming from Twitter to your web property. The status updates we make are basically static pages that will not disappear from the Internet space any time soon. And, am sure, all of us can swear by Twitter’s longevity in our social circles. Read the rest of this entry »