In the current digital space there is much speculation surrounding SEO and in which direction it is heading. At the beginning of the year there was a ripple of comments on the subject of SEO being dead. What actually emerged was a new evolved SEO, very much alive and kicking its way through 2014 and beyond. The recommendation during 2014 is that businesses too should evolve to make the most of their SEO strategy by valuing their audience.
The value of the audience
One of the most important things that a company can remember is to know your audience. Your audience are essentially the people that connect with you, support you and buy from you. These are the people you want to appeal to and speak to whether it is through your products, services, your website or social platforms. Gaining audience insight is particular important when it comes to SEO [...] Continue Reading…
Using your expertise as a business to blog your way to the top
A business website must have the whole package, not only must it draw a reader’s attention by the look and feel, it also must connect to readers with interesting, informative content to ultimately result in a lead and a sale. In a market which is extremely competitive it’s important to think carefully about what information you are presenting to potential customers. In order to retain them, as a business you need to create a user experience that will encourage brand loyalty in today’s digital landscape.
So as a business how can we promote this? Adding a blog to your website is a relatively simple way of connecting with your audience by providing content on a more personal level and showcasing your expertise as a company. We have put together a simple guide to creating content for your growing [...] Continue Reading…
Google has introduced yet another algorithm to its ranking factor and it seems like the search engine is taking a more ‘human’ approach towards the user’s search queries.
According to Google, this is the ‘most significant algorithm change in three years’. More importantly, the search engine giants also mentioned that it will affect 90% of worldwide searches.
The Hummingbird was created with two key factors in mind:
To get a better comprehension of long-tail search queries posed by users
Increase the prominence of Google’s voice search function and Knowledge Graph
In other words, this new algorithm was created to better connect with people and create a ‘two-way’ conversation between the search engine and users. The concept is very similar to Apple’s Siri and there is a great possibility that it will be favoured by mobile users who are always on the go.
Senior VP of Google, Amit Singal, said, “Having a conversation with Google should [...] Continue Reading…
If you are a business owner who has a physical store location, then you must include local search into your overall digital marketing strategy! This is especially important for small to medium sized businesses in bustling cities like Melbourne and Sydney where the competition level is extremely high.
Let’s say that you own a café right in the heart of the Melbourne CBD. Your targeted customers would probably be people who are looking for good cafes around the city, and if you want them to find you online, then you must have a local SEO strategy for your location.
For example, if one of your potential customers is walking around the city with a friend and they have got a sudden urge for a great cup of coffee, they will most probably whip out their mobiles and search for something along the lines of “best café in Melbourne”. Now, if your [...] Continue Reading…
Our world is now very different from what it was ten years ago and it’s amazing how far we’ve progressed over the last decade itself. Even the way we communicate and connect with each other has tremendously changed. Accessibility has always been a huge factor in consumerism and the advent of mobile smart phones has given us unlimited boundaries to obtain information.
Your target audience can now easily search for your brand and buy your products at anywhere and anytime. Plus, your audience’s attention span is getting shorter especially when there are so many things going on in their daily lives. You have to keep in mind that business is all about people, and everyone is always on the go. In other words, everything has to be fast and simple! These are the reasons why you need to be extremely efficient on the mobile platform.
Many small businesses have been put off running competitions on their Facebook pages, due to the long list of rules and regulations – the biggest of which being that competitions needed to be run through an approved third party app. This made running a competition an expensive exercise and resulted either in businesses running no competitions, or running them contrary to Facebook’s rules. Page owners were not supposed to request their audience to like, share or tag friends, yet many small organisations did this without penalty, often without even realising they were in breach of the rules.
This competition doesn’t abide by the old Facebook competition rules, as participants are required to ‘like’ the page in order to enter the competition.
There have been a number of changes to the page terms, but the biggest is that page owners can now run competitions easily and for little cost using comments, likes [...] Continue Reading…
Welcome to Part 2 of our Effective Landing Pages series! As mentioned in the part 1, Search Engine Optimisation (SEO) and Pay per click (PPC) are extremely important to get your target audience on your page. The real question is what happens now that they are there?
The first four things that you should take into consideration when creating your landing page are:
These four factors are absolutely important in turning your page/website into a highly functional lead-generation and sales machine. Here are four more winning tips that are sure to help you further optimise your landing page(s)!
In order to maximise the conversion rate of your page, the first thing you must do is build trust with your visitors. Instead of focusing on “sales” content, think about promoting the credibility of your business by including non-direct indicators that will push all the right buttons at the right [...] Continue Reading…
Have you ever wondered why your website isn’t catching as many leads as it should, even when your page is ranking highly on the top page of Google?
There is no doubt that Search Engine Optimisation (SEO) is extremely important in helping a business gain more visibility on the online platform and it’s is also crucial to get the target audience to click-through to your actual landing page(s).
Once they get on your landing page, the main goal now is to get them to the end of the sales funnel, or at least send in an enquiry so that you can get more leads!
The real challenge is…how exactly do you engage these visitors and encourage them to take action on your search engine optimised landing page?
Here are a few tips that will help you create awesome landing pages:
Yup, that’s right. We’ve always said that content is one of the essential ingredient [...] Continue Reading…
Search Engine Marketing and Search Engine Optimisation are mainly about the right keywords, data and numbers. These are very important elements for a successful SEO campaign, and there is one other significant factor that you should aim for when you optimise your website for higher rankings: Visitor Satisfaction.
Think about it this way. If your visitors don’t find what they are looking for on your website, it is very likely that they will leave your site and move on to your competitor’s site. Satisfaction is a real ranking factor for Google and it comes in the form of Search Quality Ratings.
There are several ways for a website to achieve good Search Quality Ratings, and Google briefly explains it in this way:
“Useful pages should be high quality and a good “fit” for the query. In addition, they often have some or all of the following characteristics: highly satisfying, authoritative, entertaining, and/or recent (such as [...] Continue Reading…
Google is always tweaking and refining their tools to make our lives easier and we absolutely love the new version of the Google Display Planner. Google announced last week that they will be migrating a few of the vital AdWords tools to the updated version of Display Planner, particularly the:
Contextual Targeting Tool
The search engine giants will be unifying these three tools into the Display Planner so that users can get optimum, streamlined functionality that will create better targeting ideas and estimates to enhance display campaigns.
The main goal of this migration is to make life easier for you and assist advertisers in researching, planning and launching successful campaigns. Google said, “With one click you can add all the keywords, placements or other targeting ideas you choose directly into you campaigns.”
More specifically, it will give you better targeting options which will suggest thousands of new websites, mobile applications and [...] Continue Reading…
Remember a time when you were constantly bugged by random phone calls from telemarketers trying to sell products and services that you don’t need?
Thankfully, this deterrent can be easily managed by simply registering your name and phone number in the Do Not Call Register. The DNC Register was introduced in 2007 and gives you the option of reducing unwanted calls from telemarketers and fax marketers. Once your number has been registered, telemarketers must oblige by the DNC Act and stop contacting you, and this registration lasts up till 8 years. For those who want to free themselves from receiving irrelevant telemarketing material, the DNC is certainly a brilliant way to block out unwanted calls, texts or faxes.
Now, the online space is where most of us live and breathe every day, and sometimes we get bombarded with unnecessary ads and unwanted messages from advertisers who are trying to sell products [...] Continue Reading…
Search Engine Optimisation (SEO)
Another core element that will help you successfully compete online is when you implement SEO into your online marketing strategy. Along with Design, Usability, User Experience (UX), and Conversions, SEO will help you gain optimum visibility on search engines so that your prospects and existing clients can easily find you online! That only means that you will gain more sales leads and eventually convert them into revenue!
Sometimes, designing your website for SEO can be little bit tricky as your web designer and SEO expert might have different ideas on how a website should look and function. The key to your business’ website success relies heavily on how well you can mash the technicalities of SEO and artistic values of web design. Once you have found the perfect balance between the two, combined with the key elements of Design, Usability, UX and Conversion Optimisation, your website will [...] Continue Reading…
The whole purpose of building your business website is to promote your brand and create more sales leads for your business. Once you have successfully built your website and have implemented all the necessary elements of Design, Usability and User Experience, it is now time to convert your visitors in to real customers!
Conversions are highly important to any business so that you can sustain your organisation and continuing growing into the future. This is where Conversion Optimisation plays its part so that you can make the most out of your website. More often than not, visitors don’t make through to the end of the sales funnel if it is ‘leaking’ or if you don’t present them with good enough reasons to finalise a purchase. You might think that customers simply don’t like your product, but that isn’t always the case.
User Experience (UX)
Now, that you have got the Design & Usability elements of your website, let’s have a look at part 3 of our series, User Experience (UX).
So, what’s the difference between Usability and User Experience?
Usability is more about the ease with which the user can navigate and achieve their goals of getting what they are looking for on your website.
UX on the other hand, puts emphasis on how your visitors and prospects perceive your website during and after being on your website. In other words, it is about keeping your customers happy and giving them a delightful and meaningful experience.
Design, Usability and User Experience are all interrelated to boost the performance of your website and to keep your customers coming back for more. When you provide good User Experience, you are also increasing your conversion rates and the credibility of your brand.
“If you make customers unhappy in the [...] Continue Reading…
Welcome to part 2 of the series! We will have a closer look at another important element of building a successful website for your online business, Usability.
It is highly crucial to properly blend Search Engine Optimisation and Usability because they both play a very large role in helping you achieve your conversion goals. There is no doubt that you can get more people to your website through SEO but what happens once they enter your website?
This is where you website’s Usability steps in to help lead your visitors further down the sales funnel. Modern search engine marketing techniques combine the core elements of SEO, Usability and Web Design to maximise conversion rates.
There is an important Usability technique that you have to consider for your website, Information Architecture.
Information Architecture helps you organise, label and connect your website content and it generally helps visitors follow the flow of your website and [...] Continue Reading…
Almost every business in the world has jumped on the online platform to reach out to their customers and prospects with aims of expanding their sales funnel to achieve business success. Don’t forget that your competitors are probably doing the same thing as you, and there are hundreds, if not thousands of other businesses in your industry who have an online presence.
If you are reading this then perhaps it’s safe to say that you have a business website, and you are wondering about how you can take it to the next level!
However, simply having a website isn’t good enough! There are so many variables that need to be accounted for if you want to be competitive and gain visibility online, which will eventually turn into revenue for your business.
The main factors that can create a winning website are Design, Usability, User Experience, Conversions, and SEO. These 5 pillars have [...] Continue Reading…
Welcome to the final part of our series and we hope that you have been keeping up with our four previous Google Analytics key metrics; Bounce Rate, Landing & Exit Pages, Percentage of New Visits, and Average Visit Duration/Pages Per Visit.
This metric shows you where your traffic is coming from and it could be from anywhere like search engine (Google, Bing, Yahoo), paid ads (Google AdWords, affiliate marketing), referrals from other websites, or direct traffic (manually entering your domain name).
The data from this tells you the effectiveness of your website and from there onwards, you can establish a focus on efforts that create results whether it is paid advertising, SEO, social media, guest blogging, listing directories and so on.
If you want to know all the 5 key metrics in Google Analytics that will help you boost your website and help you gain higher ROI, check out our previous posts as well on Bounce [...] Continue Reading…
In previous parts of this series, you have already discovered 3 key metrics of Google Analytics: Bounce Rate, Landing & Exit Pages, and Percentage of New Visits; and how it can help to boost the performance of your website.
In the fourth installation of our series, this time we will have a look another key metric, “Average Visit Duration/Pages Per Visit”.
We’ll group this two metrics together because they both cover one important aspect of your website: Site Engagement.
Average Visit Duration/ Pages Per Visit
It helps you determine the quality of the visitor, and tells you if your visitors are exploring and going through your pages. Of course, the more time spent on the website, the higher the chances are of leading the visitors into your sales funnel.
Not only that, it works extremely well as a way to indicate how well your content is. It is very likely that when these numbers [...] Continue Reading…
Great to see that you are back for part 3 of our “5 Key Metrics to Monitor Your Website’s Performance using Google Analytics”!
In this episode of our series, we will take a quick look at another Google Analytics key metric called “Percentage of New Visits”.
Before we go deeper into this metric, let’s have a quick recap on Part 1, “Bounce Rate”, and Part 2, “Landing and Exit Pages”.
In both those posts, we have seen how both the Bounce Rate and Landing & Exit Pages can help determine your visitors’ interests and how you can use those data to make changes and further optimise your pages.
Percentage of New Visits
The “Percentage of New Visits” gives you valuable data but in a slightly different way. This will tell you how well your website is attracting new visitors. It doesn’t matter if it is attracting visitors organically or through paid campaigns, this metric [...] Continue Reading…
Hello and welcome back the second part of our “5 Key Metrics to Monitor Your Website’s Performance Using Google Analytics”!
In the previous post, I have covered the importance of the first metric, Bounce Rate, and they are all crucial in helping you determine the performance of your website. Today, we will cover another important GA metric that can help your website gain better conversion rates in the future, “Landing & Exit Pages”
Landing & Exit Pages
Data about these pages will give you an insight into your visitors’ interest and the search queries that are most associated with your website. On top of that, it will help you determine which pages people are getting frustrated with…the “exit page”! There are various reasons why your visitors would exit or spend more time on pages in your site but this metric shows you the “leakage” in your website.