Pay Per Click (PPC)
"The Australian online advertising market grew 59.4% in the 2005/2006 financial year to reach $778 million"
Source Audit Bureau of Verification Services (ABVS). June 2006 The Australian online advertising market grew 59.4% in the 2005/2006 financial year to reach $778 million Source Audit Bureau of Verification Services (ABVS). June 2006 Online Advertising Expenditure Report.
This growth is coming from shift in spending from traditional media to online media as companies derive higher returns from internet advertsing. The benefit of Pay per click as method of advertising is that you pay for the clicks that come to your website. You pay for what you get unlike other advertising media where you pay irrespective of the response. In PPC advertisers bid on "keywords" that they believe their target market would key in the search bar when they are looking for their type of product or service.
Online Advertising Expenditure Report.
| Features | Standard |
| PPC Account Setup | √ |
| Accurate Keyword Research | √ |
| Creative Ad Design | X |
| ROI Setup | √ |
| Analytics Setup | X |
| Accounts Manager | √ |
| Email Support | √ |
| Chat Support | X |
| Minimum Duration | 3 Month |
| First Month | $750 |
| Ongoing Cost | $450 PM |
As you can see that after 6 weeks of fine tuning your campaign, your profit starts rising exponentially.
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