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Pay Per Click Advertising - Google Adwords

Why use Google Adwords?

• 65%of businesses find advertising on search engines to be a cheaper way to acquire customers.
• 88% of businesses have seen an increase in sales and revenue by using search advertising
  (Source: Frost and Sullivan The Australian paid search market, 2005-2009)

With Google adwords you can get targeted exposure for your products and services-local, national or international. By having your text ad appear on search results, you get exposure at the point of search. You pay nothing for your ad to appear - payment is only on for clicks. Whats more, since you define your budget, you have total control on how much you spend.


As you can see that after 6 weeks of fine tuning your campaign, your profit starts rising exponentially.

Ad words success story
We are managing adwords for an energy company. With 1000 plus keywords the campaign is quite challenging. Since the time we have started managing their adwords, the Click through Rate (CTR) have improved continually. The campaign has been broken into 82 adgroups. Some of the achievements

• Improvement in ad position from average 7-9 to 1-3
• Reduction in average cost per click (Avg CPC) from $0.58 to $0.52
• Improvement in campaign CTR from 1.92% to 4.89% with many ad-groups getting over 30% CTR

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PPC Fine Tuning

PPC advertising (or pay-per-click advertising) is a great way to generate leads quickly and provide insight into what prospects are looking for in your niche market. Online marketing is quickly overtaking traditional media as the most effective way to promote your business.

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