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Some of Our SEO Success Stories

Financial services Industry

Problem Identification:
The website had been launched in early 2006 and was not getting any ranking for relevant keywords.. The traffic on the website was coming mostly due to mass media advertising. The company had trialled a Google Adwords campaign for two months, which was unsuccessful due to low click through rates (less than 1%) and high cost per click.

Solution:
We commenced website optimisation with 3 most searched and highly competitive phrases. Within two months, their organic traffic increased by 60%. We also reinstated the Google Adwords campaign, and finetuned it to achieve record CTRs and conversion rates of 6.5% and 7.5% respectively bringing down cost per enquiry to $39 from $114.

Results:
The company has been experiencing record sales since the success of the Campaign. The reduced cost of acquisition has increased its profitability. Online Marketing has become a key driver of business growth for them.

Cosmetic Surgeon

Problem Identification:
The client was aware of the fact that prospective clients conduct online research before selecting a cosmetic surgeon. Despite having a well designed website, they were not getting sufficient enquiries.

Solution:
In the stage, we identified the services that are searched more by people and the keyphrases they use to conduct the search. The online marketing initiative was a combination of creating quality backlinks and broadcasting industry whitepapapers to relevant forums. This had a two fold advantage : Increasing the position of the website on search engines and driving referral traffic from directories and forums.

Result:
The company has achieved top search engine rankings for its keyphrases and the traffic has increased by 82% within three months of starting the work. In the words of the cosmetic surgeon, there clinic has got much busier since the work was started. The estimated ROI on the effort is in excess of 700%.

Sports Marketing

Problem Identification:
The company has a chain of Golf Stores across Australia. They also have an online shop which was getting an average of 5 sales per day.

Solution:
There was a need to clean the website and make a number of changes to the backend. Since most online searches were brand based the optimisation strategy was structured accordingly. Extensive backlings were created from relevant websites and forums. This gave a gradual increase to the search engine rankings and in few months, the website reached number 1 position on the main traffic pulling keyphrases

Result:
The online sales have increased from 5 sales a day to 250 sales a day, resulting in a quantum jump in sales and profits.